Email is one of the strongest marketing tools that is out there, and an assets that is completely yours. Learn how to create more value to your email list.
If you work with a team, resetting will be done with the help of meetings. I prefer to have meetings on a weekly basis for a team but if your organisation feels more comfortable with biweekly or monthly that is good too.
Before you start with outsourcing make a clear briefing that explains what kind of travel content are looking for, what your target audience is, what the goal is of the content, maybe a summery of your digital marketing strategy, a short briefing about your destination and how you will measure the success of the content.
How do you write compelling travel marketing content that is in line with your strategy ? This article gives you some pointers.
Tips and tricks on what kind of travel video marketing content you want on your tourism promotion website
Create a preference for your travel brand through online advertising
After you finished your digital marketing strategy its time to start creating the right content to influence and convince travelers to book with you.
When making a web page, consider what kind of questions the visitor who comes on this pages has, and how you can answer the easily and drive them to product of their needs.
You don't always have to make new travel marketing content from scratch. You can also curate content.
Start with one social media at a time, does it work for your travel company go for the next.