Tips on how to create a digital marketing strategy

Email is one of the strongest marketing tools that is out there, and an assets that is completely yours. Learn how to create more value to your email list.

A brand helps prepare customers for what to expect. The goal of brand marketing is to boost people’s perception of your company or product.

In this blog i will some thoughts of what i believe is needed to create a simple strategy for a travel company that works. At the bottom of the article you will find a link to the strategic framework document i use with clients.

If you work with a team, resetting will be done with the help of meetings. I prefer to have meetings on a weekly basis for a team but if your organisation feels more comfortable with biweekly or monthly that is good too.

Creating a niche means crafting products specially created for a very specific group of travelers versus a general offer everyone might like.

Before you start with outsourcing make a clear briefing that explains what kind of travel content are looking for, what your target audience is, what the goal is of the content, maybe a summery of your digital marketing strategy, a short briefing about your destination and how you will measure the success of the content.

How do you write compelling travel marketing content that is in line with your strategy ? This article gives you some pointers.

Tips and tricks on what kind of travel video marketing content you want on your tourism promotion website

Create a preference for your travel brand through online advertising

Let bloggers write on your travel blog.

Unique Selling Points is a marketing term to describe reasons why customers should do business with you. Unique Selling Points (USPs) are important because they help you to quickly communicate to people who don't know your travel business why they should choose your business over your competitors.

When making your digital marketing strategy you want to know which markets suit your business bestWhat are best selling countries, What are best selling cities, What kind of niches should i go for, or where can i find fans of the niche i crafted.We have collected some basic market information to help you kick started:

Travelers are more empowered then ever, they can get anything they want at any time. They are demanding, impatient and want to consume information in a fast clear and personalized way that creates value for them.

After you finished your digital marketing strategy its time to start creating the right content to influence and convince travelers to book with you.

When making a web page, consider what kind of questions the visitor who comes on this pages has, and how you can answer the easily and drive them to product of their needs.

You don't always have to make new travel marketing content from scratch. You can also curate content.

Start with one social media at a time, does it work for your travel company go for the next.

How to Get More Reviews for your tourism business

Blogging is a very powerful tool to get new customers, where you want you website to a be a quick (visual) overview of what you offer and why customers should book with your tourism organization. Blogs are meant for more detailed highly targeted topics that educates or solves questions of your audience.

Set your messages and story. What are the main elements you want to communicate as a travel brand

Good travel marketing content will inspire, influence, convince and always leads to a next action that brings a customer closer to a booking, sharing a review or a tighter relationship.