Where in your overall strategy you set the direction of your company. In your digital marketing strategy you set what you will do digitally to achieve your sales goals.

This is important because you have so many channels and tools to choose from and the all benefit from each other when you use them in the right way.

The main goal of your digital marketing strategy is to design an integrated digital marketing framework that shows your travel products to the right potential customers who will like your services and then guide them to a sale.

You design a plan on how you use the different available channels to assist you customer from awareness, to planning, to booking.

• E-mail
• Website
• Social Medias
• OTA

What content will you create to inspire, help, proof and sell your audiences

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