A brand helps prepare customers for what to expect. The goal of brand marketing is to boost people’s perception of your company or product.
In this blog i will some thoughts of what i believe is needed to create a simple strategy for a travel company that works. At the bottom of the article you will find a link to the strategic framework document i use with clients.
Creating a niche means crafting products specially created for a very specific group of travelers versus a general offer everyone might like.
Unique Selling Points is a marketing term to describe reasons why customers should do business with you. Unique Selling Points (USPs) are important because they help you to quickly communicate to people who don't know your travel business why they should choose your business over your competitors.
When making your digital marketing strategy you want to know which markets suit your business bestWhat are best selling countries, What are best selling cities, What kind of niches should i go for, or where can i find fans of the niche i crafted.We have collected some basic market information to help you kick started:
Travelers are more empowered then ever, they can get anything they want at any time. They are demanding, impatient and want to consume information in a fast clear and personalized way that creates value for them.