Before you start with outsourcing make a clear briefing that explains what kind of travel content are looking for, what your target audience is, what the goal is of the content, maybe a summery of your digital marketing strategy, a short briefing about your destination and how you will measure the success of the content.
Blogging is a very powerful tool to get new customers, where you want you website to a be a quick (visual) overview of what you offer and why customers should book with your tourism organization. Blogs are meant for more detailed highly targeted topics that educates or solves questions of your audience.
Good travel marketing content will inspire, influence, convince and always leads to a next action that brings a customer closer to a booking, sharing a review or a tighter relationship.
More Digital Tourism Marketing Topics
The various digital tourism marketing topics that are discussed on the Value Through Passion website