Content

Before you start with outsourcing make a clear briefing that explains what kind of travel content are looking for, what your target audience is, what the goal is of the content, maybe a summery of your digital marketing strategy, a short briefing about your destination and how you will measure the success of the content.

How do you write compelling travel marketing content that is in line with your strategy ? This article gives you some pointers.

Tips and tricks on what kind of travel video marketing content you want on your tourism promotion website

Let bloggers write on your travel blog.

After you finished your digital marketing strategy its time to start creating the right content to influence and convince travelers to book with you.

You don't always have to make new travel marketing content from scratch. You can also curate content.

Blogging is a very powerful tool to get new customers, where you want you website to a be a quick (visual) overview of what you offer and why customers should book with your tourism organization. Blogs are meant for more detailed highly targeted topics that educates or solves questions of your audience.

Set your messages and story. What are the main elements you want to communicate as a travel brand

Good travel marketing content will inspire, influence, convince and always leads to a next action that brings a customer closer to a booking, sharing a review or a tighter relationship.