Content

Visual storytelling in travel marketing utilizes striking images and videos to engage and convert audiences, tailoring content to resonate with specific personas across various platforms, effectively capturing the imagination and desires of potential travelers.

Utilizing the Golden Circle in travel marketing transforms how brands connect with audiences, shifting focus from the 'what' and 'how' to the 'why'—the emotional and aspirational reasons behind travel experiences.

Great content is the heart of digital marketing and customer acquisition, requiring a strategy that resonates, engages, and converts. Central to this strategy is a content-rich website, acting as the hub where stories begin and customer relationships are forged. Embracing the "Purple Cow" concept, content must stand out, offering unique and compelling reasons for travelers to choose your brand.

The Inspire, Help, Proof & Sell framework for travel sites involves: Captivating interest. Offering support. Providing validation. Closing sales.

Before you start with outsourcing make a clear briefing that explains what kind of travel content are looking for, what your target audience is, what the goal is of the content, maybe a summery of your digital marketing strategy, a short briefing about your destination and how you will measure the success of the content.

How do you write compelling travel marketing content that is in line with your strategy ? This article gives you some pointers.

Tips and tricks on what kind of travel video marketing content you want on your tourism promotion website

Let bloggers write on your travel blog.

You don't always have to make new travel marketing content from scratch. You can also curate content.

Blogging is a very powerful tool to get new customers, where you want you website to a be a quick (visual) overview of what you offer and why customers should book with your tourism organization. Blogs are meant for more detailed highly targeted topics that educates or solves questions of your audience.

Set your messages and story. What are the main elements you want to communicate as a travel brand

Good travel marketing content will inspire, influence, convince and always leads to a next action that brings a customer closer to a booking, sharing a review or a tighter relationship.